Guest post by Sheila, founding director of the BBE podcast agency
“Introducing: Step by Step Podcasting for Business. Help businesses plan, create and market podcasts for success..”
How do you plan and make a podcast that fits with your business goals and strategy?
(Original post was found on bbeldn.co.uk)
What are the elements of podcast production? Explore the world of audio and podcasting with confidence in Step by Step Podcasting For Business book by Katharine Kerr.
Whether you run a business, NGO, corporation, charity or other organisation, using audio as part of your communications strategy can be a powerful way to move people, inspire them and create change.
This book equips you with knowledge and practical questions to help you plan and create a successful branded podcast. Whether your goal is in marketing, education, comms or just to engage with new audiences, a podcast is a flexible, creative medium through which to build an authentic and trusting conversation.
This book covers:
- What is a podcast?
- Is a podcast right for you?
- Planning for the change you want to make
- Key questions to develop the right show for you
- Developing a format, planning and production
- Kit and sound recording basics
- Integrating your audio strategy with wider business goals
- When to hire and when to go in-house
- Ideas for sharing and marketing your programme
- How to measure success
Who is Katharine Kerr
The Step by Step: Podcasting for Business book was written by Katharine Kerr- an experienced radio and audio producer and Director of Podcast Pioneers.
Her book is here to demystify the world of podcast production, and to help you build a successful strategy that incorporates audio content into your business marketing. She also explores how to best grow and market your podcast content in the first place so that it can deliver powerful engagement for your business.
If you want to start and grow a podcast, this is the perfect resource for aspiring podcasters and business owners!