Nora Sudduth on Taking the Big Leap in Entrepreneurship

After being pushed out of her comfort zone, Nora Sudduth takes a leap of faith into entrepreneurship and learns that the key to success is failing–smart. What if taking a leap of faith into entrepreneurship is the key to success?

“You’re never going to have certainty, by the way. Like, certainty doesn’t exist. I look for it. It’s not there. It’s not there.”

Nora Sudduth is an entrepreneur and online marketing expert who has been in the industry for over 5 years. She has helped sell over half a billion dollars worth of products online and is passionate about helping others take the leap into entrepreneurship.

This is Nora Sudduth’s story…

I was terrified to take the leap into entrepreneurship. I had a great corporate job with a guaranteed paycheck, but I was unhappy. I knew I had to take the leap, but I was scared. I didn’t want to fail. I had to remind myself that failure is part of the process and that I needed to be prepared to fail. I also had to find a trusted advisor to help me navigate the waters. I’m so glad I took the leap!

In this episode, you will learn the following:
1. How to take a leap of faith without feeling like you’re taking a risk
2. How to know if you’re ready to take the leap into entrepreneurship
3. How to find a trusted advisor to help guide you through the process


Chapter Summaries:
[00:00:02] – Will Robinson and Nora are going to talk about entrepreneurship today on the Speakeasy podcast. Nora is a mother. Will Robinson is an entrepreneur. Nora tells the studio audience a little bit about herself. They will talk about taking a leap of faith.

[00:01:22] – Nora Sudduth has been working as an entrepreneur for the last 5 years. After a 15-year career in corporate, she has helped sell over half a billion dollars of the stop online. She had two young kids, a kindergartener, and a primary bread earner. At the time. She went through computer science as one of her first degrees.

[00:07:51] – In order to succeed in business, you need to be willing to fail. Failure is necessary to succeed. It is a requirement of the process. Failure teaches you how to be smarter and how to run the next experiment. It’s all about running experiments.

[00:11:04] – There’s always someone willing to sell you the dream. Entrepreneurship is not always going to work out the way that it’s on paper. There’s going to be some rocky points. There was a pandemic, and we didn’t know what to do for almost two years.

[00:12:11] – When Nora was starting out in the Internet marketing space, she needed a trusted advisor to guide her. She joined Russell Brunson’s high-ticket coaching program. She learned to trust herself and to listen to her intuition instead of relying on external sources. Nora has worked with some of the biggest companies in the world.

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