Right now, engagement is the big thing that is driving decisions. Whether it is engagement on a post, engagement through a video, or engagement through an event, it drives the revenue in your business. Consistent engagement is a positive force in getting in front of the clients and customers that you are looking for.
What makes them show up?
What makes them keep coming back?
There are many myths and bald-faced lies circulating the internet streets but this episode will shed some light on best practices to build and keep engagement. As an introvert, I had to tap into ways to engage that did not drain me or find ways to reset after being drained. Hey…it was a process but one that I am glad that I learned for the sake of my business.
~ When you are consistent you can repurpose your content
~ Livestream is a great way to connect with your target audience
~ Be consistent on Social Media
~ There will always be something magical about getting on the phone with people
~ It is your responsibility to follow up and respond to people that engage with your content
~ Thank you goes a long way
~ The connection makes a big difference, especially on video
You may be the entrepreneur that has questioned if your business can be successful online. The answer is yes but…
Yes but you will have to be consistent to create momentum
Yes but you will need to increase visibility by using pictures and video
Yes but where you show up matters
Yes but you will need a strategy
Anything that you want to be successful at takes time, energy, and money to make it successful. Engagement is a key component of all three. Lisa hit on some great things in this episode like repurposing content which a lot of entrepreneurs forget about. When building engagement you don’t always need to reinvent the wheel. What do you have that worked really well? Were there any pieces of your content that went viral?
When you go back to the foundation of a good salesperson you will always see conversation and networking. Going as far back as the Kirby vacuum people, that would go door to door doing sales. Every time you engage you are going through that same process just on a bigger scale. Lisa shared a recent experience while using Zoom to speak for an event that many of us can relate to. (Especially the introverts) We can tend to get comfortable with turning the camera off but everyone benefits the most when our cameras are on.
How are you building engagement during these times? We would love for you to join the conversation by going to bit.ly/worldvoicecommunity
Lisa Ryan, CSP, helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s. Lisa is a Certified Speaking Professional and best-selling author of ten books, including “The Upside of Down Times.” She also has served on many non-profit boards, including President of the American Welding Society, Cleveland Chapter, and serving two terms as President of the National Speakers Association, Ohio Chapter. She is a proud Cleveland native and received her MBA from Cleveland State University. She has been blissfully married to Scott since 1996 and they are the proud parents of two very spoiled cats.
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