Talk about a setup for success, this replay is dripping in gold and gems about the author and speaker journey. Sales’ continues to be the topic that many shy away from even as a Speaker or Author. There is this imposter syndrome that creeps up and steals our confidence. Comparison somehow snatches the sound from our voice box, and we end up believing that our dream could never be a reality. Today you get that confidence back.
Do you know who you help, how you help & what problem you serve? The dynamics of today’s buyer has changed dramatically. So, by not knowing the answer to those three questions you are starting the race with an injury to your ego and your brand. One that can be fixed but only if you acknowledge it first. In this episode, Mario gave insight into his journey as a speaker which includes not publishing a book. (Wow, right? Thought everyone went the book path?)
Tip: whatever fear you have about video …. pretend that the camera is someone you are meeting in person
Mario hit on some great points like:
~ Drive revenue and give back to the community
~ Leverage social media and give valuable content
~ You cannot make money and find your target without giving value
~ Master telling your story
Oh, and there is a story about a five year that will make you grab for a tissue or two. As you come to grips with the reality that your brand drives demand, you will see a shift. More high-quality opportunities, better brand exposure and peace of mind are within your reach. (Peace is a necessity on this journey.