A podcast can change your life, no matter what side of the microphone you may be on! ~ Altovise Pelzer
Let me start this off by saying that podcasting in itself has shot up throughout the pandemic. Some new and noteworthy shows have hit the airways bringing with them new listeners. With the time we spent in quarantine, people were tuning into podcasts for comfort and education. Even newer podcasters saw increases in engagement.
Then it happened…Spotify made some moves in 2020 that changed the game.
~ New home screen lets you pick where you left off when listening to an episode
~ The history button shows the podcasts you’ve listened to over the last three months
~ Multiple new language rollouts
This doesn’t include options like how you are able to put an episode of your podcast on your blog or website if you are using WordPress. This is an option that I have started using more within the last year. People who read my blog (Shoutout to all the worldwide #OurVoiceMatters community) can listen to an episode without leaving the blog. That speaks volumes when it comes to increasing the accessibility of your podcast.
How does this help the interviewee?
I’m glad that you asked. One tip that I have been sharing throughout the entrepreneurial industry is started to catch on. That is creating an audio speaker reel. Yes, you read that right! I’ll share the simplest steps to creating one but if you have more questions about this please feel free to email me. (email@example.com)
Step One: Create a Spotify account
Step Two: After creating an account go to your account and create a playlist
Step Four: When you create a playlist Spotify will prompt you to search for what you would like to add to the playlist
Step Five: Put your name in the search section and add the interviews to your playlist
This is a simple breakdown but very effective. Two of my clients have already found great ways to use this option in there business. I often remind previous guest that the interview they did can be used as a business card, speaker reel, and even a way to engage with their current connections via email or online. No matter how long ago the podcast episode went live, if the content is relevant…you should be sharing it!
Now, I know at least 25% of those of you reading this post are trying to figure out where you will fit in sharing your podcast interviews. That all depends on your marketing plan and how you plan to engage with your target audience. These can used as scheduled posts, scheduled emails, and random throwback moments. There is no limit to how you can use them. Take a moment and get creative with it.
Don’t have a moment? No worries, if you have a teenager you may be able to put them on your payroll and have them do this part of your business. (No, I am not a CPA but I know of quite a few that have shared this tip) There is no harm in delegating this task to someone else that you can add to your team. That is how you grow as a business.
Below are some episodes from other podcasts that will empower and educate you in life and business. Check them out and be sure to connect with the podcasts hosts to see what else they may have coming up.
With over ten years of writing, Altovise uses her platforms to create opportunities for women to have their voices heard. Founder of the World Voice League, she educates and empowers through courses, a weekly accountability call, blogging, books, and the #SpeakEasy Podcast.