Marketing your Podcast During the First 10 Episodes

After four years of hosting The #SpeakEasy Podcast and guests on numerous other podcasts…I have to say that I am still in love with it. lol (I’m not quite sure what you thought that I was going to say…) Yet, even though I love the industry and all the doors that have opened because of it, there are many things that I wish I had known in the beginning.

I won’t bore you with the back story but I did NOT start my podcast the traditional way. Years later, the way that I used became much more popular but the well had run dry. (I’m referring to live streaming your podcast on certain social media platforms that shall remain nameless.) It went from grand ole time to having a birthday party on a desert road.

Through it all I have found that there are three important things that can help you whether you are doing your first ten shows or your 300th show.

  1. Introduce yourself/Re-introduce yourself
  2. Crossover episodes/Takeover episodes
  3. Market your podcast like no one has ever heard it

These three tips have helped me to achieve my first ten thousand downloads while creating a network of entrepreneurs, podcasters, and authors. Not too shabby for an introvert, huh? With the way that people listen and find out about podcasts, there is always a new cycle of listeners that join your faithful community. You are growing and learning right before their eyes, so bring them on the journey through posts, videos, and even special messages that thank them for listening.

Appreciation goes a long way!

That third tip is the one that I really wish I had grabbed ahold of sooner. Yes, podcasting, like many other industries, is a marketing game. (Oh, and it will often turn into a sales games as well.) Market your new episodes, market your old episodes and don’t forget to market your guests. This is why so many don’t make it to that second or third year of podcasting. There is a lot of work behind the scenes.

Don’t fret tho…there is help. You can most definitely pay someone to do the backend things that you do not or cannot do. An executive producer can manage a lot things from making sure the calendar is straight to editing and show notes. Just know that the three tips I shared in this post will still be on your shoulders. You” need to talk about it, live it and love it everywhere you go. Errbody should know that you are a podcaster.

You’ll be glad that you did.

With over ten years of writing, Altovise uses her platforms to create opportunities for women to have their voices heard. Founder of the World Voice League, she educates and empowers through courses, a weekly accountability call, blogging, books, and the #SpeakEasy Podcast.

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