I have found my way into some amazing topics this year over on Clubhouse especially as a moderator for the Black Speakers Network community. The most recent discussion covered a topic very familiar to many of you no matter what industry you may be in.
(Get more information about Black Speakers Network by going to www.blackspeakersnetwork.com)
How do I stand out without compromising my integrity or my vision? This can become very mirky waters with gurus selling you the next best thing at today’s low price. The speaking industry is no different as we see sooo many speakers attempting to wade through the realities of what being a paid speaker really means.
It means that you have to be willing to put in a lot of work. That being said, I was able to share some key takeaways from my own journey that inspired many in the audience.
- Be clear about “who ya wit?”
- Take action
- Practice storytelling (Your 24K sauce)
- Engage your email list
- Be consistent in your message
Looking at this you may think that these are basic lessons in the speaking industry. That is because they are basic lessons that can generally be used in any industry. Going back to the basics can help you to strengthen your message and your mission. Finding yourself in a slump, go back to the basics. Losing your drive, go back to the basics. I feel so strongly about this that I have my clients do it when they feel themselves getting of track or being distracted by the “shiny objects”.
FOMO (Fear of missing out) is real and is one of the marketing tools used most often. In order to stand out you have to resist the FOMO carrot being dangled in front you. I have to say that there have been many clients that started working with me because I did not sound or do what everyone else was doing. That speaks volumes when you take into account the desire that many have to follow the crowd.
So, how will you stand out as a speaker in 2022?
With over ten years of writing, Altovise uses her platforms to create opportunities for women to have their voices heard. Founder of the World Voice League, she educates and empowers through courses, a weekly accountability call, blogging, books, and the #SpeakEasy Podcast.