When it comes to How to use PR for marketing and branding your business., have you ever been told: 1. Hire a PR firm 2. Do it yourself 3. Use social media Then this episode is for you!
“PR is not a mystical thing that you can’t grab a hold of. It is something that is necessary if you are building a foundation for you to be able to market and brand your business and brand yourself.”
Liz H. Kelly is the author of Eight Second PR, a book that teaches small business owners how to do their own PR. She is also the founder of Goody PR, a PR firm that specializes in helping small businesses get media coverage.
This is Liz H. Kelly’s story…
I am super excited to be here on the speak easy podcast today because we are going to be talking all things PR. PR can be a big, mystical thing that can be hard to understand and even harder to tame. But in all actuality, it is something that is necessary if you are building a foundation for you to be able to market and brand your business and brand yourself. My name is Liz H. Kelly, and I am a PR expert. I have been working in the industry for 14 years and have seen it all. I wrote a book called Eight Second PR which is being used by two colleges as their PR communications textbook. In it, I lay out a clear and concise8-step process of how to do your own PR. I believe that in order
In this episode, you will learn the following:
1. The importance of having a wow story to stand out and get media attention 2. The importance of training and preparation for media interviews 3. The importance of following up and reinventing your story if you don’t get the initial media attention you want
[00:00:02] – Liz is the guest on the new episode of the podcast. Liz is a business owner and PR expert. Liz used to be afraid of the idea of PR because she didn’t know what it was for. Now she knows. It’s necessary to build a foundation for you to be able to market and brand your business and brand yourself.
[00:01:04] – Liz got into PR because she was writing a dating book. She got laid off in 2008 and started her own company. Now she works with an addiction center that works with military veterans and first responders. She is a former zookeeper and trainer of dogs. Liz has PTSD, and her service dog has been trained to wake her up in the middle of nightmares. So, she filmed a video of her dog waking her up. The media in San Antonio wanted to air the video because it was tied to National Dog Training Month. Liz is an introvert, but she doesn’t act like it.
[00:09:41] – The average attention span of an adult is 8 seconds. Liz’s book is called Eight Second PR. It’s being used by two colleges as their PR communications textbook. Liz explains in the book how to do your own PR and how to pitch the media. Liz also explains how to follow up and reinvent your story.
[00:13:31] – Liz H. Kelly is asking her listeners to get the book she recommends and to write a review. Liz is an author who has published 20 books and is an Amazon influencer. Liz would love to work with Liz directly, but she has to beg for reviews.
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