After a few weeks on Clubhouse I have to say that it gives you all the feels. You get a sense of belonging, access to information, and access to people. (It can also be a time drainer so be careful about how much time you are spending there) Imagine having access to virtual events with the speakers that you love and have followed for years. Then…not only being in the room but being able to talk to them directly.
Are yo ready for more access? Well, than Clubhouse is the app for you.
I am not the one to jump on the bandwagon of anything new until I see the personal or professional value of it for me. As someone who used BLAB, Periscope and other platforms that are no longer available, I know what it feels like to put content into a platform that disappears. Oh, and I also remember Vine and even MySpace if you want to take it back that far.
As entrepreneurs we are always weighing the pros and cons while on our journey. The same can be said for speakers. It can be the difference between being a well know speaker and being a paid speaker.
Here is a quick breakdown of clubs and rooms.
These are the communities and interests that move you. Much like Facebook groups, they have the potential to grow to large numbers depending on the focus of the club. You can follow a club, be invited to be a member of a club, and even use a club to create a room.
Now here is where Clubhouse has shifted the game for everyone. Rooms are like events. You don’t have to have a club to create a room and you can create a room using almost any topic. (Be mindful of the Clubhouse guidelines because things like follow for follow rooms are not allowed)
The difference between a room and a live or virtual event is the sense of urgency. Once the room ends it is gone. It’s not recorded so you are not able to go back and listen to it later.
Did I mention that the platform is strictly audio?
You can connect to a room in a few different ways.
~ Someone you follow is in a room and you see it in your hallway (This is your timeline)
~ Someone you follow pings you in a room they think that you would enjoy
~ A club that you follow starts a room
It is the rooms on Clubhouse, not the clubs, that are shifting the status quo for speakers worldwide. Imagine not only have a fresh audience to share your message with but also doing it alongside some of the speakers you dreamed about being on stage with. Now of course it is not as easy as you just stepping into the room and getting on stage. You will need to step up and begin to be apart of the conversations that matter most to you.
Being invited to the conversation will require you to:
- Be in the room
- Stay ready so you don’t have to get ready
- Don’t be afraid to slide in the DM’s
- Follow up Follow up FOLLOW UP!!!
- Have a bio that tells people what you speak about
For now, the platform is not being monetized as an event space so you do not get paid by being in the room but as most entrepreneurs know…where there is a will there is a way.
A great example of the impact that Clubhouse is having would be the pandemonium that ensued after Elon Musk announced that he would be on the app. Elon released the news on Twitter with a link to the room that he would be in at 10:00 pm PST. Clubhouse received a serge of people wanting invites and ready to ask Elon any question from the possibility of aliens to his morning routine.
Oh, but it didn’t stop there!
There were some rooms that stayed opened while others shut down and restarted to discuss the hours worth of responses that Elon gave. Talk about taking the Keynote experience to a whole new level. Elon is not the only celebrity to make a big entrance to the app. People like Dr. Eric Thomas, Grant Cardone, Tyrese, and Billy Gene have all popped up in rooms giving fans, followers, and a few bold introverts the opportunity ask questions.
Ultimately, the app is what you make of it. The owners are putting in a lot of work to make sure that Clubhouse is thee space for raw conversation and community building.
With over ten years of writing, Altovise uses her platforms to create opportunities for women to have their voices heard. Founder of the World Voice League, she educates and empowers through courses, a weekly accountability call, blogging, books, and the #SpeakEasy Podcast.
Come join the conversation at bit.ly/worldvoicecommunity