Why you should focus on building fans instead of followers on social media?
According to a survey by Sprout Social, Inc., 55% of consumers learn about new products, services, and brands on social media.
Regardless of what stage you’re at in your business, you can be discovered on social media by building brand awareness.
But there’s more to social media than brand awareness.
I’m talking loyalty, fans, advocates!
💡 Consumers say social media provides brands the greatest opportunity to truly connect with their audiences of all the communication channels.
When consumers feel connected to brands,
More than 57% of them will increase their spending with that brand
76% will buy from them over a competitor
68% are more likely to recommend the brand to their friends.
This tells you, you need more than just a bunch of followers.
Anyone can gain them. How are you different?
Because you have fans! (and you don’t need 1M of those to live the life you want)
⚡️ Social media hosts multiple interactive features that can’t be found anywhere else.
You can leverage them to build a connection with your audience, create a community of believers, be more relatable, solve problems, and provide customer support.
⚡️ When you’re putting the right content in front of your audience and engaging with them, you’ll be gaining fans. It humanizes your business.
It enables you to show your real side that a sales page or a website cannot communicate. And then drive traffic to your offer.
But if you’ll be bringing in fans instead of traffic. Hello, higher conversion rate! 👋🏻
⚡️ Their ONE positive experience/interaction with you can turn them into buyers and encourage them to even share their experience!
⚡️ Social media also gives you a platform to talk about your expertise and establish yourself as an authority in your niche.
Your profile can be the go-to place, enabling people to want your offer!
🎁 BONUS: If you already have buyers, give them a chance to experience your business even after they buy from you, with a strong social media presence. They’ll be your cheerleaders!
I’m a solopreneur from India, who helps businesses build a tribe of fans that convert and monetize their social media.